‘Spider-Man: Brand New Day trailer’ breaks records with 718 million views in 24 hours

The week’s release of the trailer for Sony Pictures and Marvel’s all-new Spider-Man: Brand New Day has shattered records for trailer viewings.

According to reports from Variety, the release was the biggest movie trailer launch in history—drawing in a staggering 718.6 million views in 24 hours, tracked by WaveMetrix.

The new record nearly doubles the previous film trailer record of 365 million views held by Deadpool and Wolverine – a number that ‘Brand New Day’ reached within eight hours. The previous Spidey film, Spider-Man: No Way Home, is in third place with 355.5 million views in 24 hours.

The Spider-Man: Brand New Day trailer launch also took the record for the biggest trailer launch of any kind, surpassing the 475 million views in 24 hours that last year’s trailer for Grand Theft Auto VI pulled in.

While the reports don’t explain how that number was reached, speculation is that this number is a total counting of how all the clips performed; others suggest the trailer popping up on Instagram Reels pushed up the numbers considerably, as even a brief glimpse while scrolling counts.

The trailer has taken social media by storm drumming up various conversation about scenes from countless thirst memes about the scenes of star Tom Holland in just briefs, to raging debates such as one about how this version of Peter Parker can be using a $1100 Samsung flip phone if he’s broke.

One account, Best Movie Moments, did a post that has gained traction asking why the Spider-Man swinging scenes in 2014’s The Amazing Spider-Man 2 look better than the swinging in the new “Spider-Man” film trailer.

Despite the debates, reaction on the whole to the trailer has been mostly very positive which bodes well for its release on July 31st.